Rapid Media's New Paddling Buyer's Guide!



RAPID MEDIA GETS A SPINE!
(and a NEW PADDLING BUYER’S GUIDE)

Palmer Rapids, ON, December 13, 2011 – Rapid Media has just launched its first-ever Paddling Buyer’s Guide. The 156-page glossy guide is Rapid Media’s largest edition ever produced, print or digital. So large, in fact, it needed a spine.

The new Paddling Buyer’s Guide showcases the year’s best 350-plus boats and gear divided into whitewater, canoeing, sea kayaking, recreational kayaking, paddleboarding, apparel and accessories. The 2012 Paddling Buyer’s Guide is the ultimate tool for paddlers and enthusiasts looking for new gear. The guide includes amazing editorial on the latest trends, tips and techniques on each category, and of course stunning photos.

“Other buyer’s guides are organized by company, which is not the way most of us shop for things,” says Rapid Media founder and publisher Scott MacGregor. “Think about it—if you’re looking for a light touring kayak, you want all the boats together so you can find the one that best suits your needs more easily. We wanted it to make sense and we wanted a nicer layout than the usual scrolling table of boats and specs.”

Although Rapid, Adventure Kayak and Canoeroots have always had mini buyer’s guides, this is the first time the three editorial departments have collaborated to showcase the latest in all paddlesports—creating something unique in the North American paddlesports industry.

“Apparently my team has been tossing around this idea for years,” says MacGregor. “Funny, I thought it was my latest, greatest idea. Either way, without Paddler magazine and its buyer’s guide in the mix, and with so many new products and such innovation for 2012, it felt like the right time.”

The new Paddling Buyer’s Guide is on its way to subscribers of Rapid, Adventure Kayak and Canoeroots including ACA and Paddle Canada members. It is also available in all Rapid Media retail Pro Shops, the newsstand (the paper kind) and digital editions have been released online, in Zinio, in Apple’s Newsstand (the app kind) as well as in the Rapid, Adventure Kayak and Canoeroots apps.

Rapid Media has been the leader in paddlesports media since 1999. Rapid Media publishes Rapid, Adventure Kayak, Canoeroots & Family Camping, and Kayak Angler magazines, and produces the Reel Paddling Film Festival and Rapid Media TV. www.rapidmedia.com


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Media Contacts
Scott MacGregor

Rapid Media

(613) 758.2042

publisher@rapidmedia.com